Bruce Branson, Associate Director of the ERM Initiative at NC State University, interviews Phil Maxwell, Director of Enterprise Risk Management at The Coca-Cola Company, about risk identification techniques and Coca-Cola’s approach to ERM education and training. Phil describes the process they use to engage business unit leaders in the risk identification process and in helping these business unit leaders understand the value proposition for engaging in ERM activities. Phil also highlights their approach to educating these individuals on ERM and how the ERM team effectively provides training on the company’s ERM process.
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