Mar 1, 2013
Strategies to Manage Risks of Sudden Competitor Disruptions
The introduction of new business models such as cloud computing, apps for model devices, instant information sharing, and free trial of service offerings have suddenly disrupted business models for a number of organizations. The way in which disruptions to an organization’s core business now emerges is often different from how new competitors have emerged in the past, which thereby calls for new ways to manage the risk of disruptive innovations. A recent Harvard Business Review article addresses these issues by focusing on what has changed in this context and how risk managers can better plan for the unknown. The cliché “time is of the essence” could never be more true for planning ahead to mitigate the impact of major market disruptions in what the authors call “big bang” disruptions. They offer strategies and identification techniques to help managers pursue planning for a disruptive environment.