Apr 1, 2013
Five Basics to Managing Innovation Risk
As organizations seek growth through value creation, they often invest in research and development to generate innovations that can propel significant changes and new demand in the marketplace. In the rush to capitalize on the benefits of emerging innovations, organizations often rush to the market based without thinking through the limitations in the models upon which they have based their decision to act. Said differently, innovation carries risks that need to adequately evaluated. A recent Harvard Business Review article by Nobel prize winner, Robert Merton proposes that businesses should adopt five rules of thumb before haphazardly introducing innovations into the market.